30 January, 2022 0 Comment
by Mary 11 September, 2024 0 Comment 68 Views
Mielle Organics, a popular Black-owned hair care brand, is currently facing significant backlash. The controversy centers around allegations that some of their products, particularly from the rosemary and mint line, have caused hair damage and loss among users12.
The Allegations
The uproar began when several TikTok influencers shared their negative experiences with Mielle’s products. One influencer, Danesha Mo’Nék, posted a video showing clumps of hair she claimed to have lost after using the Rosemary Mint Strengthening Conditioner1. This video quickly went viral, prompting others to share similar stories.
The Role of Procter & Gamble
A significant point of contention is Mielle’s 2023 partnership with Procter & Gamble (P&G). Critics argue that the quality of Mielle’s products has declined since the acquisition, suggesting that the formulas may have been altered12. This has led to accusations that the brand has “sold out” and compromised its original mission to cater to the unique needs of Black hair.
Legal Troubles
Adding to the brand’s woes, Mielle Organics, along with P&G Beauty and Amazon, received an intent to sue letter for allegedly violating California’s Proposition 65. The lawsuit claims that Mielle’s Strengthening Shampoo contains Diethanolamine (DEA), a chemical listed as a carcinogen1.
The Company’s Response
Monique Rodriguez, the founder and CEO of Mielle Organics, has publicly addressed these allegations. She insists that the product formulas have not changed since the partnership with P&G and that the company remains committed to using healthy ingredients2. Rodriguez emphasized her continued involvement in the brand and reassured customers of the products’ safety and effectiveness.
Community Reactions
The backlash has sparked a broader conversation about the challenges Black-owned businesses face when partnering with larger corporations. Some supporters argue that the criticism is unfair and that Black entrepreneurs should be allowed to grow their businesses without facing undue scrutiny2.
Conclusion
The situation with Mielle Organics highlights the complexities and challenges that come with scaling a business, especially in the beauty industry. As the company navigates these turbulent waters, it remains to be seen how they will address the concerns of their loyal customer base and restore their reputation.
Hair Care
04 November, 2024 Hosted by Mary
30 January, 2022 0 Comment
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