Afnan Turathi Electric 90ml Unisex EDP

Introducing Turathi Electric by Afnan, the highly anticipated 2025 addition to the iconic Turathi collection . This luminous Fruity Floral Eau de Parfum is designed for both women and men who seek a fragrance that captures the spirit of endless summer—carefree, radiant, and effortlessly modern .

Crafted by perfumer Imran Fazlani, Turathi Electric opens with a refreshing explosion of sparkling Bergamot, juicy Pear, tangy Pink Grapefruit, and sweet Mandarin Orange . This bright, crisp introduction instantly lifts the mood, like a breeze cutting through warm air on a sunlit afternoon .

As the fragrance settles, the heart reveals a sophisticated and elegant blend of crisp Apple, smooth Cedarwood, and delicate Orange Blossom . This soft duet of fruit and floral, grounded by gentle woodiness, adds depth and timeless appeal .

The journey concludes with a warm, enveloping base of creamy Vanilla, dry Amber, clean Musk, and modern Ambroxan . This smooth, sensual foundation lingers on the skin like sunlight fading into twilight, leaving a memorable and addictive trail .

Widely recognized by the fragrance community as a stunning interpretation of the luxurious Ex Nihilo Blue Talisman, Turathi Electric offers a similar vibrant, fruity-floral experience with its own distinctive, sun-kissed character .

Fragrance Profile

• Launch Year: 2025 

• Fragrance Family: Fruity Floral 

• Perfumer: Imran Fazlani 

• Top Notes: Sparkling Bergamot, Juicy Pear, Tangy Pink Grapefruit, Sweet Mandarin Orange 

• Heart Notes: Crisp Apple, Smooth Cedarwood, Delicate Orange Blossom 

• Base Notes: Creamy Vanilla, Dry Amber, Clean Musk, Modern Ambroxan 

• Category: Unisex (Designed for Women and Men) 

• Size: 90 ml / 3.0 fl oz 

• Type: Eau De Parfum (EDP)

The Fragrance Journey

• Opening: A vibrant, juicy burst of citrus and pear—fresh, energetic, and instantly uplifting like the first breeze after dawn .

• Heart: A soft, elegant blend of fruit, floral, and cedarwood—sophisticated, pure, and timeless .

• Dry-down: A warm, sensual embrace of vanilla, amber, musk, and ambroxan that lingers beautifully on the skin .

Why You'll Love Turathi Electric:

• The Highly Anticipated 2025 Launch: The newest addition to Afnan's celebrated Turathi line, generating significant buzz in the fragrance community .

• Inspired by Blue Talisman: Universally recognized as an exceptional interpretation of Ex Nihilo Blue Talisman, offering a similar luxurious scent profile at an accessible price point . It also draws comparisons to Antonio Banderas Blue Seduction and Zara Vibrant Leather Boogos by some reviewers .

• Radiant Summer Energy: Designed as a vibrant summer scent that blends citrus, fruits, woods, and musks to capture carefree, sunlit energy—perfect for golden days and starlit evenings .

• Versatile Unisex Appeal: While some note a slightly feminine-leaning dry-down, the fragrance is celebrated for its universal appeal. Many men find it works beautifully, and it's an easy reach for anyone who loves fresh, fruity-floral scents .

• Good Performance: Users report 4–8 hours of longevity on skin, with projection that creates a noticeable scent bubble, especially in the first few hours . On clothes, it lasts significantly longer . Some users note that performance may improve after the fragrance has had time to "macerate" .

• Compliment Magnet: Reviewers consistently mention receiving compliments, with one user calling it the fragrance that earned them the "most compliments in my life" .

• Stunning Presentation: Housed in a sleek, vibrant bottle with an electric blue hue that perfectly reflects the energy of the scent within .

Important Note:

• Scent Profile: Turathi Electric is distinctly fruitier, sweeter, and more floral than its predecessor Turathi Blue. It leans into the fruity-floral space, making it a true unisex offering . If you prefer a more traditionally masculine or woody scent, sampling first is recommended .

How to Apply

For best results, apply to pulse points—wrists, neck, behind the ears, and the crease of your elbows. The warmth of these points will help the fragrance develop and project beautifully throughout the day . For enhanced longevity, spray on clothing or hair. Apply sparingly, as the Eau de Parfum concentration is designed for lasting wear .